A fortnight ago I wrote of my upcoming week-long social media editorship of Islington Now, which was followed by a week of working as an interactive journalist at the City University-run news organisation.
As my work there is now finished, it is time to reflect on a hectic yet educational fortnight.
1) Flow is more exciting than stock
My grandest plan as social media editor was to produce a series of articles called “Going out in Islington”, the reasons behind which I outlined in my last post. This worked well, helping to engage our potential readership and to produce some community-driven content that ranked as some of the most popular content on the website.
But, despite the heavy promotion of and interest in the Going out in Islington series of articles, its popularity was as nothing compared with that of a BuzzFeed-style article on an Islington Now reporter’s experience of an erotic dancing event, which is the runaway article leader in terms of page views.
So it seems that content really does remain king, and the prurience of an Internet-based audience should not be underestimated.
2) Weekend readership is under-exploited
It is no surprise that readers have more spare time to consume news at the weekend, but this is usually when journalists themselves are not producing new content for them to consume.
This was the case with us, too. Comparing the analytics for my week as social media editor with those of the previous year, it can be seen that we failed to exploit the possibilities of the weekend to make a strong start, overtaking last year’s visits only at the end of the week. (Note: click the image to see a larger version.)
3) interactive articles are interesting
Good news for those on my course is that, of the top five most visited articles over the past fortnight, four involved interactive / multimedia elements. This includes the twerking article, which used multiple GIFs, and my own data-based comparison of the Wenger and Ferguson eras of football management.
4) Check the limits of free technology
With the proliferation of free Internet tools, it is easy to slip into the attitude of using them without checking their limits.
One of my ideas for an article in the Going out in Islington series – an article on the best ways to get home from a night out – was to provide an interactive map outlining all the bus routes that go through Islington at night and their stops. I eagerly started plotting the six routes on Google Custom Maps but, after an afternoon’s work, I was confronted by the following message:
Disappointingly, I had to abandon the project, but I learnt a valuable lesson in the process. Click here to see my sadly incomplete map.
So, there are my 4 thoughts, an idea inspired by Joe Hall at Valley Talk Blog. If you have any comments or suggestions, please let me know in the box at the bottom of the page.
Below is a list of articles in the Going out in Islington series:
- Going out in Islington: best ways to get home
- Going out in Islington: 6 best days out
- Going out in Islington: the best bars and pubs
Below is a list of other articles I wrote for Islington Now: